Addie Runs A Local Bakery. After Getting The Business Up And Running Over The Last Six Months, She’s Now Ready To Create A Digital Presence. What Do You Think Addie Should Set Up First: A Social Media Profile Or A Mobile App?
- (1) Social Media Profile
- (2) Mobile App
Explanation:
A social media profile is a better option for Addie to set up first than a mobile app for several reasons:
- A social media profile is easier and cheaper to create and maintain than a mobile app. Addie can use free or low-cost tools and platforms to create and manage her social media accounts without needing much technical expertise or resources.
- A social media profile can help Addie reach and engage with more potential customers than a mobile app. Social media platforms have large and active user bases that can discover and follow Addie’s bakery through recommendations, hashtags, reviews etc. Addie can also use social media to showcase her products, share customer testimonials, offer discounts and promotions, interact with followers etc., which can increase her brand awareness and loyalty.
- A social media profile can help Addie drive more traffic to her website or physical store than a mobile app. Social media platforms allow Addie to link her website or store location in her bio or posts, which can encourage users to visit her online or offline channels. Social media platforms also have features such as stories, live videos, reels etc., that can create urgency and excitement among users to check out Addie’s bakery.
A mobile app may not be the best option for Addie to set up first because:
- A mobile app requires more time and money to develop and update than a social media profile. Addie would need to hire developers or use third-party services to create and maintain an app that works well on different devices and operating systems. She would also need to pay fees for hosting, security, maintenance etc., which can add up over time.
- A mobile app may not attract as many users or downloads as a social media profile. Users may not be willing or able to download an app for every business they are interested in, especially if they have limited storage space or data plans on their phones. Users may also prefer using familiar and convenient platforms such as social media rather than switching between different apps.
- A mobile app may not offer much value or differentiation for Addie’s bakery compared to a social media profile. Unless Addie’s app has unique features or benefits that cannot be replicated on social media (such as online ordering, delivery tracking, loyalty programs etc.), users may not see the need or incentive to use it over other options.
