When making video content for your display ads, what is most important to ensure?
- Videos are entertaining, long and include a CTA
- Videos are relevant, short and include a CTA
- Videos are relevant, long and include a URL
- Videos are short, informative and include a phone number
Explanation:
When making video content for your display ads, it is most important to ensure that the videos are relevant, short and include a CTA (call-to-action). This means that the videos should be focused on your product or service and should be short enough to keep the viewer’s attention. A CTA is a message that encourages the viewer to take a specific action such as visiting your website or making a purchase. Including a CTA can help increase engagement with your ad and drive more traffic to your website. While it’s important for videos to be entertaining, it’s not the most important factor when creating video content for display ads.
