Which of the following is an example of a ‘call to action’ on a website?
- A list of phone numbers customers can use to get in contact with you
- A ‘Get directions to our store’ button which when clicked, redirects to a map displaying directions to the store based on the customer’s current address
- An icon button that takes the customer to your social media accounts
- A hotline phone number that helps users complete their purchases
Explanation:
A call to action (CTA) is a term used in marketing that refers to the next step a website wants its audience to take. A CTA can be related to sales, such as ‘Buy now’ or ‘Add to cart’, or it can be related to other actions, such as ‘Share’, ‘Subscribe’, or ‘Learn more’. The purpose of a CTA is to persuade and motivate the visitors to take an action that benefits them and the websit.
