When setting up a new Google App campaign, which three settings must be made at the campaign level?
- Ad formats, budget, location
- Ad formats, language, location
- Budget, language, location
- Ad formats, budget, language
Explanation:
The correct answer is Budget, language, location. When setting up a new Google App campaign, several crucial settings must be configured at the campaign level to ensure its effectiveness and alignment with campaign objectives. Firstly, setting the campaign budget determines the total amount of money allocated for advertising expenditures, guiding the campaign’s scale and reach. Secondly, selecting the campaign language defines the language preferences for ad targeting and ensures that ads are displayed to users who speak the chosen language, enhancing message resonance and relevance. Thirdly, specifying the campaign location determines the geographical areas where ads will be shown, allowing advertisers to target specific regions or locations where their target audience is most concentrated, optimizing ad delivery and maximizing campaign impact. Therefore, configuring these settings—budget, language, and location—at the campaign level is essential for laying the foundation of a well-targeted and successful Google App campaign, enabling advertisers to effectively reach and engage their desired audience and achieve their advertising goals.