When you use a flexible bid strategy, it will automatically optimize your bids based on:
- Your search terms data
- Your remarketing list
- Your performance KPI (Key Performance Indicator)
- Your Quality Score
When you use a flexible bid strategy, it will automatically optimize your bids based on
Explanation:
Key performance Indicator’ (or KPI) is a metric which is used to determine how you are performing against your business objectives. Since KPI is also a metric, we can have KPIs in the form of numbers and ratios. So we can have ‘number KPIs’ and we can have ‘ratio KPIs’
Source
Automated bidding takes the heavy lifting and guesswork out of setting bids to meet your performance goals. Each type of automated bid strategy is designed to help you achieve a specific goal for your business.
Read more here: https://support.google.com/adwords/answer/2979071
Automated bidding takes the heavy lifting and guesswork out of setting bids to meet your performance goals. Each type of automated bid strategy is designed to help you achieve a specific goal for your business. This article outlines the 6 different types of automated bid strategies and when to use them.
Before you begin
If you’d like to automate your bidding for a Shopping campaign, read About automated bidding for Shopping campaigns.
Example
Let’s say you want to increase conversions across your campaigns at a CPA goal, but don’t have the time to set an individual max. CPC for each individual keyword. By adding those keywords to a portfolio Target CPA bid strategy and setting a CPA goal you want to hit, you allow AdWords to automatically optimize bids across keywords using advanced machine learning to get you more conversions within your performance target.
https://www.youtube.com/watch?v=99k1_GfbLso