Where can universal app campaigns run?
Only on the Google Play Store
Only on Admob
Within other apps, also known as in-app
On the Search and Display Networks, and YouTube
Universal App campaigns streamline the process for you, making it easy to promote your apps across Google’s largest properties including Search, Google Play, YouTube, and the Google Display Network. Just add a few lines of text, a bid, some assets, and the rest is optimized to help your users find you.
Read more here: https://support.google.com/adwords/answer/6247380
You can create campaigns to drive app downloads or increase app engagement on the following networks:
- Search Network: Google search on mobile, the Google app, and Google Play search
- Display Network: Google’s network of publisher websites on mobile and mobile apps
- YouTube: The YouTube app on mobile devices.