Where can universal app campaigns run?
Only on the Google Play Store
Only on Admob
Within other apps, also known as in-app
On the Search and Display Networks, and YouTube
You can create campaigns to drive app downloads or increase app engagement on the following networks:
- Search Network: Google search on mobile, the Google app, and Google Play search
- Display Network: Google’s network of publisher websites on mobile and mobile apps
- YouTube: The YouTube app on mobile devices.