Which best practice is advisable when optimizing ad groups within a placement-targeted display campaign?
- For each ad group, target groups of placements with similar themes
- Move automatic and managed placements into separate ad groups
- Create a separate ad group for each placement
- Target a broad collection of placements with a single ad group
or
- Group placements with similar themes into the same ad group
- Move automatic and managed placements into separate ad groups
- Create a separate ad group for each placement
- Group all placements together into a single ad group
Explanation:
If you want to run ads on the Display Network but only on placements you’ve hand-picked, you can do so with managed placements. For example, if you sell travel packages and want your ads to appear on a particular website or a specific page about travel, add it as a managed placement. Similar as with keywords it’s a good practice to create ad groups with similar placement themes.
Campaigns should be a collection of ad groups. Each ad group should have multiple ads that match the targeting methods you choose. For example, your ad group’s keywords and ads relate to the same theme. Or, your ad group’s placements and ads are about a specific topic. Structuring your campaigns this way also makes them easier to manage and optimize.
Read more here: https://support.google.com/adwords/answer/2549129?hl=en
