Which default traffic source dimensions does Google Analytics report for each website visitor?
- Source and Medium
- Campaign and Ad Content
- Campaign and Medium
- Source, Medium, Campaign, and Ad Content
Source/Medium is a dimension that combines the dimensions Source and Medium. Examples of Source/Medium include google/organic, example.com/referral, and newsletter9-2014/email.
In Google Analytics, every website visitor has a corresponding source and medium. For example, google/organic, example.com/referral, and newsletter1/email. Source and Medium are default source dimensions in Google Analytics.
Tip: Don’t confuse sources with mediums as it often happens. Source is the origin of your traffic. While Medium is a category of a traffic source.
Learn more on the official Google support website.