Which extensions can help drive installs of your mobile app?
Structured snippet extensions
RSLAs (remarketing lists for search ads)
App extensions add a link to your app below your text ad. Clicking on this link can either jump the user to your app in the app store (Android or iOS), or start the actual download.
These are options for when you want to both direct viewers to your mobile site and include a link to your app. These only run in non-app standard search campaigns:
- Search Network with Display opt-in
- Search Network only
Read more here:
- Open>> https://academy.exceedlms.com
- Course: Adwords Mobile Advertising
- Topic: Drive installation of your app