Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?
- Mobile bid adjustments
- Target return on ad spend (ROAS)
- Target search page location flexible bidding strategy
- Cost-per-acquisition (CPA)
Use device bid adjustments to show your ad more or less frequently for searches that occur on specific devices: computers, tablets or mobile devices.
Just as with desktop AdWords campaigns, mobile campaigns use bidding and targeting to determine where and when your ads show up. A click may be worth more to you if it comes from a mobile device or a specific location, or at a certain time of day. By setting bid adjustments, you can increase or decrease your bids to gain more control over when and where your ad is shown.
Read more here: https://support.google.com/partners/answer/6209121?hl=en
In Google Ads, bid adjustments allow you to show your ads more or less frequently based on various factors, such as location, device, time. For example, you can set a bid adjustment for clicks coming from mobile phones.
So, which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices? Undoubtedly, mobile adjustments is the best option.
Tip: Don’t forget that you can set negative adjustments also. Keep that in mind tailoring your bids.
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