Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy?
Use target search page location to help get your client’s ads to the top of mobile search page results
Set a mobile bid adjustment to increase bids for searches on mobile devices
Set a mobile bid adjustment to decrease bids for searches on computers and tablets
Use enhanced cost-per-click (ECPC) to increase bids that are likely to result in conversions from mobile devices
Explanations:
Bid adjustments allow you to show your ads more or less frequently based on where, when, and how people search. For example, sometimes a click is worth more to you if it comes from a smartphone, at a certain time of day, or from a specific location. Use device bid adjustments to show your ad more or less frequently for searches that occur on specific devices: computers, tablets, or mobile devices.
In AdWords bid adjustments allow you to show your ads more or less frequently based on where, when, and how people search.
If your Ads perform better on specific devices, it’s a good idea to use mobile bid adjustments to achieve even better results. As a general rule, you should increase bids and focus on the best performing ads.
Use device bid adjustments to show your ad more or less frequently for searches that occur on specific devices: computers, tablets, or mobile devices. In this case, data shows more conversions coming from mobile devices. You can use this info to increase bids for searches on mobile devices to optimize your bidding strategy.
Bid adjustments allow you to show your ads more or less frequently based on where, when, and how people search. For example, sometimes a click is worth more to you if it comes from a mobile device, at a certain time of day, or from a specific location.
Read more here: https://support.google.com/adwords/answer/2732132?hl=en
