Which of the following is a benefit of using segments in your data analysis?
You can compare behavior metrics for groups of users like Converters vs non Converters.
You can analyze your users and/or their sessions according to single or multi-session conditions.
You can isolate and analyze specific conversion paths using conversion segments.
You can permanently modify the data in your view, for example excluding internal or bot traffic.
A,B, and C only
A,B,C & D
You can build segments to identify cohorts, for example, new users to your site on a specific date or during a specific date range who arrived as the result of a specific campaign. Use filters like the following:
Date of First Session: the date range of your campaign
Traffic Sources: Campaign exactly matches name of your campaign
With cohorts, you can follow the behavior of the same set of users over time. For example, you can create cohorts based on campaigns, and follow those users over a period of weeks or months to see how quickly and to what extent those users converted, and how long they continued to convert. If you notice that the lift from your campaigns is sustained longer than you expect, you might decide to run fewer campaigns. If there’s a regularity to the lift and drop off, you can use that information to start your new campaigns as the effects of the previous ones start to subside. You can also make direct comparisons of campaigns to see which of them are more effective in terms of overall conversions and revenue, and which of them have the most sustained effects.