Which of the following might generate invalid clicks? (Select two)
- Trademark infringement
- Search engine robots
- Fraudulent activity
- Increased clicks due to recent news about your company
Click quality is an important concern for pay-per-click advertisers. Invalid, or low-quality, clicks can negatively impact overall campaign performance.
Consider that click-through rate (CTR) is the ratio of the number of times an ad is clicked to the number of times the ad is displayed. If there is a significant amount of irrelevant clicks, CTR will be inflated, thus throwing off performance reporting.
Bing Ads use advanced tools to determine invalid clicks. However sometimes fraudulent activities and/or search robots might generate invalid clicks.