Which of the three elements in the Bing Ads quality score formula should you use to determine the best ways to optimize your ads?
- Expected click-through rate
- Ad relevance
- Landing page experience
- All of the above
You can use quality score to determine the best ways to optimize your keywords, ads and landing pages to help improve your ROI.
Quality score in Bing ads depends on three main factors: Expected click-throught rate, Ad relevance, and Landing page exprience.
In other words, more your ad is relevant to users and provides great UX exprience, the better will be your quality score. You should aim at least 8 as your quality score baseline.