Which remarketing list segment will typically have the highest volume of viewers?
Product page visitors
Category page visitors
Below are five remarketing lists we recommend, moving from the largest and broadest to the most precisely targeted. If you’re using dynamic remarketing, these lists are automatically created for you. If you’re using the Google Analytics remarketing tag, the remarketing list set-up is handled in the Google Analytics front end. But the basic setup instructions for your remarketing lists are the same whether you set up in Google Analytics or in AdWords.
- Homepage Viewers
- Category page Viewers
- Product or Offer page Viewers
- Cart Abandoners
- Past converters
Read more here: //support.google.com/adwords/answer/6168766