Which report and metric should you analyze to see how often your client’s ads are showing above search results in comparison with other advertisers?
Ad group data that you customize with the Report Editor
Average position metric from the top movers report
Ad average position metric from the paid & organic report
Top of page rate metric from the Auction insights report
The Auction insights report lets you compare your performance with other advertisers who are participating in the same auctions that you are. This information can help you make strategic decisions about bidding and budgeting choices by showing you where you’re succeeding and where you may be missing opportunities for improved performance. The Auction insights report is available for both Search and Shopping campaigns.