Which reports indicate how traffic arrived at a website?
- All traffic
All the websites that send traffic to your website come under “Referrals” in Google Analytics. You can reach to “Referrals” through “All Traffic” under “Acquisition” tab.
Understanding how users arrive at your website or application is very important. In Google Analytics, the PPC campaigns, search engine, social media, and other sources that send users to your website are known as traffic sources. You can analyze your traffic sources and see associated data in All Traffic reports.
The All traffic report is one of the most important reports in Google Analytics. However, even your main traffic sources will vary depending on the type of website you own, a healthy site will have a good balance of traffic from all four sources.
You never want to have all your eggs in one basket. Depending on only one traffic source, like PPC or social media, is increasing risks for your online business.
Learn more on the official Google support website.