Why is average view frequency important to measure?
- It lets you continually track conversions
- It tells you how many people are viewing the ad
- It shows you how engaged people are with the ad
- It shows how often the average person sees or interacts with the ad
Average view frequency is the typical number of times that someone viewed your ad over a given time period. Use this metric to better understand if your video ad is engaging enough to viewers. For example, if your video ad’s average view frequency is 1.49, it means that someone viewed your ad about one and a half times during a specific period. Ideally, the average view frequency should be closer to 1 because, typically, people don’t want to view ads more than once.
The typical number of times that someone viewed your ad over a given time period.For example, if your video ad’s average view frequency is 1.49, it means that someone viewed your ad about one and a half times during a specific period. Ideally, the average view frequency should be closer to 1 because, typically, people don’t want to view ads more than once.
Read more here: https://support.google.com/partners/answer/6024272?hl=en
The typical number of times that someone viewed your ad over a given time period.
- Use this metric to better understand if your video ad is engaging enough to viewers.
- For example, if your video ad’s average view frequency is 1.49, it means that someone viewed your ad about one and a half times during a specific period. Ideally, the average view frequency should be closer to 1 because, typically, people don’t want to view ads more than once.
https://www.youtube.com/watch?v=IuRHUhJYGEk