Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
- So that spend is not reallocated between two different marketing objectives
- To avoid any potential keyword duplicates between different marketing objectives
- So that seasonal trends can be better identified for each individual marketing objective
- To prevent campaigns from becoming “Limited by Budget”
Different advertising goals need different approach. Your available Google Ads campaign options will depend on the goal you set. When using a Performance Planner tool it’s important not to combine campaigns with different goals into one plan. Because your budget can be allocated inefficiently between different marketing goals.