Why would it be useful to assign a value to your goal in Google Analytics?
Assigning a goal value allows you to track revenue from your conversions.
Assigning a goal value allows you to compare goal conversions and measure changes and improvements to your site.
Assigning a goal value allows you to use the Funnel Visualization report to analyze the conversion funnel on your website.
Why would it be useful to assign a value to your goal in Google Analytics
Wouldn’t you like to know how much money you make from organic search? Or your marketing campaigns? Google Analytics Goals do a great job at telling you where customers came from but they don’t immediately tell you how much money you actually made.
Google Analytics has one little setting that will calculate all of this for you. You’ll be able to break down your revenue by campaign, keyword, or referral. You’ll even have the per visit value of every traffic source. That sounds like some delicious data if you ask me.
It’s called goal values. Google Analytics allows us to define goal values for each of our goals and populates our reports with data on where our revenue is coming from.