With YouTube Mastheads you can get 100% share of voice, not just on the desktop YouTube site, but also across screens with:
- A) The YouTube mobile site and Google Play App
- B) The YouTube mobile site and the YouTube app
- C) Video Search on Google
- D) The AdWords mobile site and YouTube app
YouTube Masthead ads will include YouTube mobile site and Youtube app
One place that quickly captures people’s attention is the YouTube masthead, where you can have 100% share of voice for 24 hours, and not just on the desktop site but across screens with the YouTube mobile site and the YouTube app.
Read more here: https://support.google.com/partners/answer/6208431