You and your co-worker Leslie are adding a buyer persona into the Persona tool. As you walk through the creation process, you come across the step for creating a form field option. Leslie asks you, “What’s this step for?” How would you respond?
A) “By creating a form field option, a contact can self-identify as a persona when they fill out a form.”
B) “A form field is how we’ll segment our buyer personas, but we should come back to this since it is not required and you need to have contacts first.”
C) “Creating a form field option is for our own internal use. We should be describing the buyer persona in a few words.”