Fill in the Blank: Form submission information and survey responses are both responses are both examples of ____ data.
In the last video we discussed how segmentation informs how you communicate with your
contacts. But how do you build a great segmentation strategy that takes full advantage of
HubSpot’s powerful contact database?
Let’s look at those four best practices for building great lists. These four best practices will help
you harness the full value of your contact database. First up, you’ll need to define your
It can’t be overstated. Your ability to segment will be a key indicator of your inbound success.
Like I mentioned before, list segmentation allows you to slide and dice your contact database into
similar groups and create more contextualized, relevant marketing.
Your segmentation strategy will be contingent on two things: How you plan to use your lists, and
what data you use to segment your contacts. Over the next few minutes, we’ll examine how both
plan an important role in your marketing and sales strategy.
I like to say that lists are the oil for your inbound engine. They make sure everything is operating
effectively and efficiently. And when you look at all of the activities that require lists, it’s no
wonder segmentation is held in such high regard. Once you build a list you can send that
segment an email, enroll them in a lead nurturing workflow, provide them with a contextualized
marketing experience, monitor them on social media and report on and analyze their activity.
Let’s look at a breakdown of how marketers typically segment their contacts. Two themes jump
out: Who somebody is, and where they are on the path to purchase are the most trusted ways to
personalize your communication with a contact.
At HubSpot, we know these two core segmentation strategies as Buyer Personas and the Buyer’s
Journey. Let’s look at Buyer Personas first.
Buyer Personas are so, so important to your inbound strategy, so it’s no surprise that they’ve
popped up again.