You open a connect call with a target account with the following sound bite: “Hi, this is Lisa from Inbound Agency. I was doing some reading online and I saw the article on Huffington Post naming your company one of the top companies in your industry. I work with companies that are already doing well online, like you, but are still struggling with converting that traffic into more leads and sales. Does that sound familiar to you?” What would you improve for next time?
After you introduce yourself, ask for permission before moving forward.
Be more explicit in the solutions you can provide.
Find someone at their company that you know personally and reference their name.
Don’t make any changes. This sound bite follows all of the best practices.