You’re having an exploratory call with the CEO and things are going great. What is the following sound bite an example of?
“Mr. Prospect, I notice you’re doing a great job blogging frequently. Would you like a suggestion to drive even more traffic? Try including some keywords in your blog post titles. This will help your posts get properly indexed and help you show up in more search engine results. I’m wondering, is it important for your business to drive more website traffic? What impact would increased traffic have on your business?”
The Give and Get technique
A positioning statement
A power statement
The CEO Test