You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate” You use keyword insertion code “We sell {KeyWord:Chocolate}”. Your headline could look like this:
- We Sell dark chocolate
- We sell dark chocolate
- We Sell Chocolate
- We sell Dark Chocolate
Explanation:
An advanced AdWords feature that dynamically updates your ad text to include one of your keywords that matches a customer’s search terms. Keep in mind that first letters of keywords will be capitalized when happens.