You should do all of the following in your sales presentation EXCEPT:
- Confirm the prospect’s timeline.
- Ask the prospect to commit to your fee.
- Discuss how the prospect typically makes a purchase.
- Show the prospect as many features of your offering as possible.
Explanation: The selected answer, Show the prospect as many features of your offering as possible, is correct because inundating the prospect with an excessive number of features during a sales presentation can be overwhelming and counterproductive. While it’s crucial to showcase the key features and benefits of the offering that directly address the prospect’s needs and pain points, bombarding them with too much information can lead to confusion and dilute the impact of the presentation. Instead, the focus should be on highlighting the most relevant and compelling features that align with the prospect’s requirements and demonstrating how the offering can solve their specific challenges or fulfill their desired outcomes. By keeping the presentation focused and tailored to the prospect’s needs, the salesperson can maintain the prospect’s engagement and increase the likelihood of a successful outcome. Therefore, while confirming the prospect’s timeline, discussing their purchasing process, and addressing their commitment to the fee are all important aspects of a sales presentation, overwhelming the prospect with an exhaustive list of features should be avoided.