Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?
A promotion from a related business, like a bakery
A photo of a bride
A map showing her business location
A quotation about falling in love
Rich media text ads boost their impact with images. Google may supplement rich media text ads with your logo as supplied from your Google+ accounts, or with images from other third-party sources to increase the performance of these ads. This ad format’s color palette is selected to match the logo or image used in your ad.
This exercise comes under “Native text ads”.
Native text ads: This text ad integrates with the look, feel and content of a publisher’s site. To increase the performance of native text ads, we may supplement them with your logo found in your Google+ accounts, or with images from other third-party sources.
Read more here: https://support.google.com/adwords/answer/6341322?hl=en-GB