Your company has created a workflow that sends a webinar invitation to all of their contacts in a specific industry. Is that invitation a behavioral email?
A) No, because it isn’t triggered by an action the contact takes.
B) Yes, because it was sent to a specific segment of contacts with a specific goal in mind.
C) No, because it doesn’t take into consideration whether the contact is a good-fit customer.
D) Yes, because it encourages the contacts to perform a specific behavior (attending a webinar).