You’re currently targeting all inventory in one campaign through an “All products” group. How should you find campaign optimization opportunities?
- Check impressions for each product in Merchant Center
- Segment performance by various shopping views in the “Dimensions” tab
- See query-level product performance in the “Keywords” tab
- Understand which creatives perform best in the “Ads” tab
The Dimensions tab lets you slice and dice your data by the dimension of your choice across an ad group, a campaign, or your entire account. You can use Dimensions to view statistics that cut across other AdWords tabs. For example, you can view your total stats by month, hour, or geographic region. You can customize your table to compare your total clicks in January across ad groups, or see individual cities where your clicks came from.