You’re running an App campaign for OneStop, an international clothing retailer, and you’re trying to follow best practices for your measurement strategy. Which three questions should you be focused on answering?
Select the best answers.
Select All Correct Responses
- Are view-through conversions being measured and valued appropriately?
- How are users moving between OneStop’s app and web properties?
- Which of OneStop’s app users have the highest long-term value?
- How eﬀective is deep linking at getting new users to install the OneStop app?