You’ve Been Building A Programmatic Campaign And All Teams Just Signed Off On The Brief.
What’s The Next Step In The Process?
- Let the production team drive content creation.
- Take a moment to debrief on the process so far and iterate the plan if necessary. Let the brand and media agency have a hiatus. Bring them back after execution.
- Continue to work together on every decision to get 100 percent sign-off from all teams.