You’ve been asked to explain to a new intern the things that you can test and things you can’t.
Which question would be least suitable to determine with a test?
- How impactful is our programmatic strategy in all of our markets?
- Is search really performing as badly as it seems at driving offline sales?
- What are the most important reasons that people recommend our products?
- How do we determine the true causal impact from our search ads on in-storepurchases?