Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions?
It’s obvious on the landing page that she’s selling greeting cards
Some of her keywords are on the landing page
The landing page shows popular cards, with easy navigation to specific categories like birthday, anniversary, congratulations, and get well
When people click the ad, they’re taken to the get-well category
A measure that AdWords uses to estimate how relevant and useful your website’s landing page will be to people who click your ad. Landing pages with higher ratings are usually well organized and have text that relates to a person’s search terms.