According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?
About 50%
About 10%
Nearly everyone who’s ready to buy
About 20%
Explanations:
According to official Google statements, more than 50 percent of search queries globally now come from mobile devices. Also report shows that more than 50% consumers visit a store within a day after conducting a local search on their smartphones. Well, it’s Google data, no reason to argue, but really hard to believe..My personal data would be far below 1%.
50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same.More than 60% of consumers have used location information in ads. They say it’s important to have store address and phone number in ads on computer/tablet, and directions and the call button in ads on smartphone.
Read more here: https://think.storage.googleapis.com/docs/how-advertisers-can-extend-their-relevance-with-search_research-studies.pdf