Shopping campaigns use:
- A combination of text ads and Product Listing Ads formats
- Ads performing local and nearby services
- Product Listing Ads created from product data in Google Merchant Center
- Keyword-targeted rich media ads
Shopping campaigns use
Shopping campaigns use product data not keywords. You will need an AdWords account that is linked to your Merchant Center account in order to set up your Shopping campaign. This allows your Shopping campaign to use the product data you submit in your Merchant Center account.