What is the definition of actual cost-per-click (CPC)?
- The average CPC the advertiser needs to pay in order to achieve top position.
- The least possible CPC the advertiser needs to pay to maintain an achieved position.
- The CPC according to a price list, which is then updated daily.
- The CPC an advertiser was charged minus credits for overshot daily budget.
What is the definition of actual cost-per-click (CPC)?
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