Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?
- A) Make sure the landing page is closely related to the ad
- B) Increase the average daily budget for the campaign
- C) Broaden the list of keywords to reach more potential customers
- D) Increase the cost-per-click (CPC) bid for low-performing keywords
- Make sure your landing page is directly relevant to your ad text and keyword.
- Provide useful information on your landing page about whatever you’re advertising.
- Try to offer useful features or content that are unique to your site.
- Transparency and trustworthiness
Read more here: https://support.google.com/adwords/answer/2404197