50% of purchase–related conversions happened within ______ of the mobile searches that initiated them.
- one hour
- two hours
- half-an-hour
- three hours
Explanation:
It’s the same Nielsen study which states that 55% of purchase-related conversion happened within 1-hour after the search in mobiles. Side-note. This study was made in 2015, and we still have 3-5 actual questions in AdWords certification exams concerning it (mainly in display advertising exam and this mobile advertising exam)
Read more here: https://ssl.gstatic.com/think/docs/creating-moments-that-matter-infographic_infographics.pdf
Mobile Search Moments
Understanding How Mobile DrivesConversions
3 of 4 mobile searches
trigger follow-up actions
Mobile searches drive valuable
outcomes for businesses
Actions triggered by mobile search
also happen very quickly
of conversions (store visit,
phone call or purchase) 55%happening within an hour
On average, each mobile search triggers
nearly 2 follow-up actions
Product & shopping searches have a
higher number of outcomes
Number of follow-up actions per mobile search
Mobile search is always on, happening
on the go, at home and at work
of mobile searches
occur at home or 77% work; 17% on the go
3.56 2.52 2.08
Beauty Auto Travel Food Tech
2.20 2.07
36%
Continued
Research
18%
Shared Information
17%
Made a Purchase
25%
Visited a Retailer’s
Website
17%
Visited a Store
7%
Called a Business
Mobile searches are strongly tied to specific contexts
Shopping queries are 2x more likely to
https://www.youtube.com/watch?v=XeGiWtETY2A