50% of purchase-related conversions happened within ______ of the mobile searches that initiated them.
- A) three hours
- B) two hours
- C) one hour
- D) half-an-hour
It’s the same Nielsen study which states that 55% of purchase-related conversion happened within 1-hour after the search in mobiles. Side-note. This study was made in 2015, and we still have 3-5 actual questions in AdWords certification exams concerning it (mainly in display advertising exam and this mobile advertising exam)
Read more here: https://ssl.gstatic.com/think/docs/creating-moments-that-matter-infographic_infographics.pdf