Manage campaigns in DoubleClick Search Answers – Academy for Ads

Manage campaigns in DoubleClick Search Answers – Academy for Ads

 

Sam wants to focus his advertising goals on lead generation based on users completing an inquiry form. 
How can he use DoubleClick Search to do this?

•  Create a Dynamic Ad Insertion goal.
•  Automate his direct programmatic ad buying.
•  Set a campaign goal, then a conversion goal with form completion as the conversion source.
•  Set a campaign goal, then a revenue goal with user purchase as the conversion source.

 

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Applying a label to an ad group enables you to create remarketing lists based on what user action?

•  User clicking on an ad while searching for any keyword in the ad group
•  User performing a search for any keyword in the campaign
•  User performing a search for any keyword in the ad group
•  User clicking on an ad while searching for any keyword in the campaign

 

Why would you want to set goals at the campaign level?

•  To automatically capture user search preferences
•  To automatically adjust campaign settings to optimize to a conversion-based goal
•  To accurately account for global location targets
•  To more clearly display real-time advertising spend
  

 

What is the first step you would take to edit an existing campaign using bulksheets?

•  Download a blank bulksheet template and import the campaign’s settings.
•  Copy and paste the campaign’s settings into a blank spreadsheet document.
•  Download the bulksheet from the engine account’s “Campaign” tab in DoubleClick Search.
•  Download the bulksheet from the campaign’s engine account.

Roger is in charge of marketing for Bean Coffee. He wants to build remarketing lists in DoubleClick Search based on all users who click on an ad when they search for “craft coffee.” 
How does he use labels to accomplish this?

•  Apply the label “coffee01” to the keyword “craft”, and “Interested in coffee” to the keyword “coffee”.
•  Apply the label “Interested in craft coffee” to keywords like “craft coffee”.
•  Label every object in his account.
•  Apply the label “Interested in craft coffee” to each of his campaigns.

 

How can bulksheets help you efficiently create campaigns?

•  Bulksheets provide a streamlined user interface.
•  Bulksheets let you specify settings unavailable in the DoubleClick Search interface.
•  Bulksheets let you avoid compatibility issues when managing different engine accounts.
•  Bulksheets allow you to create multiple campaigns at once.

Applying business data to a campaign also applies it to what other elements?

Only the campaign affected
Ad groups and keywords in the campaign
All campaigns within an account
Engine accounts for the same campaign

 

Which adjustment could be best addressed with an automated rule?

The maximum bid on an ad group needs to be adjusted on Sunday, May 22.
A new ad group needs to be created with the settings from an existing ad group.
The maximum bid on a keyword needs to be adjusted when clickthroughs fall below .3 percent.
The budget for several ad groups needs to be increased by $200.

 

Sandra is the lead marketer at DinoWorld. She’s creating rows in her business data table for each DinoWorld’s theme park.

What is the best strategy for her to define IDs?

The name of the theme park, plus the city where it is located
A random series of letters and numbers
Using a numbering system that only she understands
Define them all as “DinoWorld,” since all the parks have the same name

 

Question 10 of 10

 

Which DoubleClick Search feature allows you to quickly apply changes to multiple campaigns at once?

Automated rules
Campaign copy
Bulk edits
Scheduled edits

 

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