Video In Doubleclick Campaign Manager Assessment Answers, get an introduction on how to run video advertising in DoubleClick Campaign Manager. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.
What information is packaged in a Video Ad Serving Template (VAST) tag?
Rich media for in-app environments
Video serving files, companions, and tracking pixels
Display image files, javascript video player
Dynamic banners
Your campaign uses geographic targeting.
How do you ensure your ad always has an eligible ad to serve on mobile devices?
Use the VAST Suite Inspector
Verify your publisher’s mobile requirements
Activate the default ad
Never include companion creatives
You’re trafficking to two different publishers. One publisher does not accept .mov files.
What do you do?
Manually create VAST tags for the publisher that does not accept them
Turn off “Control transcodes from the placement”
Turn off .mov transcodes on the placement level for that publisher
Create two separate campaigns
Whose video specifications are the most important for advertisers to follow?
Publishers
Creative agencies
None
What quality of video should you upload to Campaign Manager so it transcodes it into as many sizes as possible?
The smallest file possible
A good balance of quality and file size
The highest quality possible
Optimized for mobile devices
Samir is using Campaign Manager to run video ads for his agency’s clients. His clients want to run new creative.
How will Samir execute this request?
Create a new in-stream placement for the new creative
Swap in new creative and the VAST tags will update dynamically
Tell the client creative swaps are not supported
Swap in new creative and re-send VAST tags to publisher
Your client is comparing the music in two video creatives and wants to know how many times viewers muted their audio.
In what category can you find this metric in Report Builder?
Media cost
Rich media
In-stream video
In-banner video
What type of video ad would an advertiser use to target users who are watching streaming video content?
In-banner video
A creative application program interface (API) that lets an advertiser build rich media ads
In-stream video
Rich media
Hannah’s video ad is not rendering properly in her publisher’s video player.
What should Hannah do to troubleshoot the problem?
Avoid using cookie-based targeting, particularly in desktop environments
Re-upload her creatives
Test her VAST tag with the VAST Suite Inspector
Nothing, as VAST tags are updated dynamically
When trafficking your campaign in Campaign Manager, what action do you complete first?
Upload creatives
Create placements for each publisher
Activate placements
Export VAST tags
You want to know how many viewers watched your entire 20-second ad.
Which metric do you reference?
Video Completes
Companion Impressions
Video Plays
Video First Quartile Completions