Mobile In Doubleclick Campaign Manager Assessment Answers, get to know mobile advertising, how to successfully run mobile ads, as well as track and report with DoubleClick Campaign Manager. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.
You’re using a travel app to book flights on your smartphone. You see an ad appear for hotels at your destination. What type of ad is this?
Mobile high-end
Mobile web
Mobile mid-range
Mobile in-app
DinoWorld wants to track how many users installed their Android app after clicking their ad. What is one supported way to track these installs?
Link the Google Play account to Campaign Manager and enable tracking
Have your developer write code to embed within the mobile site
Cannot track app installs
Use HTML5 to create an interactive ad that tracks app installs
KidApparel wants to send mobile users to install their app and desktop users to their website.
How do you accomplish this in Campaign Manager?
Traffic two ads under one placement and use targeting to direct each user to the correct ad
Traffic a single ad directing mobile users to install the app; the desktop ad is generated automatically
Traffic a single ad and let the users direct themselves
Use HTML5
Your client has just launched their mobile campaign and wants details on performance. Which of the following dimensions can you add to a Standard Basic report to add mobile-specific details?
Rich media
No dimensions need to be added
Platform type or Environment
Device ID
Sports Gear wants to know how many in-app purchases were influenced by their mobile web campaign.
Which report can you generate to provide them this information?
Both Cross-Device Conversions and Standard Basic reports
Cross-Device Conversions
Standard Basic
Audience Performance
What kind of creative would be best suited for smartphone users?
Creative with action-driven messaging, such as “Download now!”
Highly interactive and entertaining creative requiring a long time to experience
Large creatives that require lots of bandwidth and high connection speed
Creative optimized for large screens
How are conversions tracked on mobile apps?
Google Play
Cookies
Resettable device IDs passed into Campaign Manager tags
Cannot track conversions on mobile apps
Sally’s team has developed creatives that look really great on tablet devices.
What time of day might she expect her tablet audience to peak?
Mid-morning
Evening
Early morning
It stays constant all day
Which of the following is a benefit of using HTML5 for mobile advertising?
Uses device IDs instead of cookies
Can create complex effects
Works only with mobile devices
Requires sophisticated development tools
Sports World has a very bandwidth-intensive creative that should only be displayed for users with sufficiently fast connections.
How might they target these users with a different creative than other users?
Connection type
Browser
Browser
Android
Your client has a desktop and a mobile version of their website and wants to track the two separately.
How do you set this up using Floodlight tags?
Use one tag as it will automatically adjust
Create separate tags for each version of the site
You should not track mobile sites as they are not compatible with Floodlight
Only focus on tablet users
What mobile environment has the same functionality for Campaign Manager placements and Floodlight as desktop browsers, but optimized for mobile screens?
Google Play
Tablet
Mobile web
Mobile in-app