Match the following autobidding strategy to the right client objective.
|
Maximize conversions |
The client wants more conversions within their budget. |
|
Target ROAS |
The client is focused on revenue, and profit is their key metric. |
|
Target CPA |
The client knows how much they are willing to pay for each conversion. |
| eCPC | The client wants to get more conversions at a stable CPA without exceeding their max CPC. |
