If a client wants to add a layer of auction-time optimization to their 3rd-party autobidding system, what autobidding strategy should they use?

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If a client wants to add a layer of auction-time optimization to their 3rd-party autobidding system, what autobidding strategy should they use?

 

• Target CPA

 

• Maximize conversions

 

• eCPC

 

• Maximize clicks

 

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