What is the purpose of an optimized title tag? September 1, 2019 By CertificationAnswers What is the purpose of an optimized title tag? To help Google understand the topic of your document A space to stuff keywords you want to rank for It doesn’t have any direct SEO impact Related content Related posts:What is the purpose of an optimized meta description?What is a canonical tag?Should you use nofollow when internally linking and…What should you fix first while working on technical SEO?