A Board has a flexible, interactive interface into which you can drag and drop an unlimited number of:
A) trendwatchers, which are pre-set displays of Line Charts, Tables, and TreeMaps
B) overviews, which are pre-set collections of metrics data
C) campaigns, each of which are targeted at a social media objective or goal
D) Widgets/Metrics, which are individual displays of a specific metric
E) templates, which are individual displays of a specific metric
Explantion:
https://www.youtube.com/watch?v=fagkJafy2sc