A call-to-action button is also known as a:
- ATC
- CTA
- CAT
- TAC
Explanation: The correct answer is CTA. A call-to-action (CTA) button is a crucial element in marketing and web design used to prompt an immediate response or action from the audience. CTAs typically appear as clickable buttons or links within various marketing materials such as emails, landing pages, blog posts, and advertisements. They are strategically crafted to encourage users to take specific actions, such as downloading a resource, signing up for a newsletter, requesting a demo, or making a purchase. CTAs play a vital role in guiding the user journey, directing visitors toward desired conversion actions, and driving engagement and conversions. Given their significance in marketing campaigns and user experience optimization, CTAs are commonly referred to as such across the industry. While the other options—ATC, CAT, and TAC—are combinations of letters that do not align with the widely recognized term for a call-to-action button, CTA accurately represents this essential marketing component. Therefore, a call-to-action button is commonly known as a CTA.