A direct response advertiser would like to promote a new line of non-stick cookware that is being sold on an E-commerce site with a display ad. She should choose a landing page for the ad that features:
the entire new line of non-stick cookware
a specific pan within the new line
all non-stick cookware sold on the site
all cookware sold on the site
Landing page should be relevant to ads. If your goal is to promote entire line of non-stick cookware, you should choose a landing page with entire line creating good user experience.