A report in Hootsuite Analytics has a flexible, interactive interface into which you can drag and drop an unlimited number of:
- tiles, which are individual displays of a specific metric
- trendwatchers, which are pre-set displays of line charts, tables, and tree maps
- templates, which are individual displays of a specific metric
- overviews, which are pre-set collections of metrics data
- campaigns, each of which are targeted at a social media objective or goal